What is an SEO?

You may be familiar with SEO as the acronym for search engine optimization, but what exactly does it mean? SEO, or search engine optimization, is the process of creating and implementing changes to increase your website’s visibility in search engines like Google. When you optimize your site for the search engines, you are actually optimizing it for human readers as well, which makes it easier to get more customers from organic search results rather than from paid ads.

- Search Engine Optimization (SEO) means different things to different people

while most agree that SEO means making your website easier to find, there’s no industry consensus on what exactly it entails. The goal of SEO, according to Search Engine Watch, is simply to make sure your website appears at least once in a search engine’s list of results for a user query related to [your] business. We break down SEO into two main areas: on-page SEO and off-page SEO.

- Why SEO and why are we talking about it today?

It seems that any were you look, people are talking about SEO. It’s everywhere and it doesn’t seem to be going here and there anytime soon. But what exactly is SEO, and why are we talking about it today? If you don’t know much about SEO, or if you have a friend who isn’t quite sure what it means, then allow me to enlighten you on what exactly SEO stands for and why so many people care about it.

- How do you define an SEO Company?

The best way to define what exactly an SEO company does would be to first tell you what SEO means.  Search Engine Optimization. As you can imagine, a company that specializes in Search Engine Optimization specializes in taking your website and optimizing it for search engines such as Google and Bing.

- What should I be looking for in a good SEO company?

A good SEO company should be able to answer specific questions about their services, including: What tools do you use for keyword research? How are keywords selected for ranking reports?