The principle of SEO, or search engine optimization, has been in existence since the start of the internet. In fact, it’s one of the main things that brought people to the web in the first place! If you aren’t familiar with SEO, or don’t know what it is, here’s everything you need to know about SEO in a nutshell.
SEO basics
SEO use for search engine optimization. To put it simply, it’s everything related to optimizing your site so that it ranks higher on search engines. At its core, SEO is a balancing act between on-page and off-page factors. On-page factors are those directly under your control—things like keyword research, page length, keyword density, etc.
SEO timeline
The complete timeline of an SEO project usually has three main phases: strategy, implementation and evaluation. But even if you break it down into more manageable tasks, from start to finish it can take anywhere from three months to six months (or more) for a full cycle. Plan ahead and know what’s involved with each phase so you don’t get stuck or lose momentum. Check out our guide below for additional information on each of these steps.
SEO companies
Hiring an SEO company will help you gain access to their knowledge, experience and expertise. In most cases, that means they will handle on-page and off-page optimization for your website. They’ll also make sure all of your website elements are properly optimized. And you can bet that any work performed by an SEO firm will be done according to best practices (i.e., what Google likes) as determined by industry experts and professionals at Google themselves.
SEO tools
If you need any tools to do your job, you’ll find them here. We have covered more than 200 tools that can help you with your work, and we’re happy to help you learn all about them. Need a professional tool for keyword research? Want to check out some of our favorite link building tools? Looking for new ways to manage your content calendar or monitor your progress on social media? You can find it all here.
SEO professionals
It may seem like there’s no way to sum up SEO in one definitive sentence, but that’s what we’re setting out to do here. The field of search engine optimization (SEO) will never stop evolving, so it’s impossible to define SEO precisely. The general idea, however, is fairly straightforward: online marketers want people to find their websites when they search for something specific online.
How does social media fit into SEO?
In recent years, search engine optimization (SEO) has received significant pushback from those who feel that linkbuilding and keyword research are no longer necessary for success. These skeptics say that search engines like Google are now so powerful, ranking factors such as backlinks and keyword use have no impact on rankings at all. This couldn’t be further from reality.
What are the most important factors for good rankings?
Ranking highly for your chosen keywords in search engines is all about catering to user’s needs and wants. Think about what people will be searching for when looking for products or services similar to yours. Once you can identify those words, you’ll have an idea of which keywords you should be focusing on. That being said, here are some of our best-kept secrets when it comes to how search engines rank sites
The role of backlinks (following links from other sites) in search engine rankings.
The role of backlinks (following links from other sites) in search engine rankings has changed considerably over time. There was a time when it was considered spammy for your site to have lots of links pointing to it, but we now know that’s not necessarily true. In fact, we now think backlinks might be one of our best friends on the web—but only if they’re strategic and targeted toward your niche and audience.
How important are keywords when it comes to search results ranking?
When it comes to search results ranking, keywords and their importance should never be underestimated. However, keyword research is just as important. Keywords are an integral part of your content strategy and they provide your potential customers with insights into what you do and why you’re doing it. Without keywords, your articles will simply not be found on search engines.